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About the

名字,是我們與生俱來的。它不單只是稱呼,
更是一種標籤,一種定性。
本質的可能性很大。我們不是現成的,
亦不是個完成品。這個塑造需由自己去探索,
沒有他人可以定義你。

 
以服裝為媒介,去尋覓每人生活上的可能性。
「the」以中性為設計基調,挑選及刪去不必要的。重視設計下的耐久,以面對時秒萬變的環境。
經思考細慮的設計去呈現每人本質的可塑性。


Names are something we are born with.
They are not just a form of address,
but also a label and a way of defining one's identity.

The essence of a person holds great potential.
We are not ready-made or a finished product.
The shaping of oneself requires self-exploration,
as no one else can define you.

Using clothing as a medium,
we can seek out the possibilities in each person's life.

"the" is designed with a gender-neutral approach,
carefully selecting and eliminating what is unnecessary.
It emphasizes the durability of the design to withstand the ever-changing environment.
The thoughtful design aims to present the plasticity of each person's essential nature.


" unisex, durable, considered design."

made in Hong Kong

 
 

used to refer to things or people when only one exists at any one time.

© the
All Rights Reserved.

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